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Time Tested Methods For Mobile App Promotion

Posted by — 30 Sep 2015

There are about a million different ways to market an app, so it can seem hard to figure out which ones you should use. However, that endeavor becomes a little big easy when you start looking at the history of some of the most successful apps. That is when you start to see a pattern emerging. Many of the most successful ones used some of the same techniques that I am sharing with you today. App promotion techniques that I like to think of as time tested. These are techniques that will enable you to focus your efforts and bring in predictable growth.

Create Content For Your App

The first method I would like to share with you is creating content for your app - otherwise known as content marketing. This is basically where you write content - or have someone write content for you - that is then shared with the world in one of two ways. You can use this content for articles on your own blog or on other people's blogs or you can use it on your own social media outlets. Either way, it allows you to establish yourself as a leader in the industry, drive people to your app through click-troughs and may even boost your search engine ratings. And since you are constantly engaging with your followers and audience, then you have the opportunity to convert those customers who aren't sure about your product.

Using Viral Looping or Marketing

A technique that I have always been fond of - perhaps because the name sounds like something out of a sci-fi movie - is viral looping. Of course, I'm being facetious. However, I am not being facetious about finding great opportunities with viral looping. It is one of the most effective and underrated marketing techniques ever used. It almost never fails when adequately utilized.

What exactly is viral looping? Quite simply, it is enabling your users to spread the message about your app, therefore effectively doing your marketing for you. Some of the most successful apps in history have employed this technique with great success. Basically, what you do is to build methods into your app that make it easy for your customers to share their opinion of your app to their friends and family and then make sure that you give them some sort of reward for doing so. A reward can include anything from a sneak peak at your newest app to updates for the current one. If this is done successfully, then your current customers will bring in new customers, and then these new customers will bring in even more. Resulting in, you guessed it, a viral loop.

Paying For Customers

Yes, the phrase paid acquisition is a part of doing business to most people, but to many people it is still sort of a dirty word. However, that shouldn't be the case. While we would all like to acquire customers for our app with no cost whatsoever, that is just not possible. Sure, there are free methods but those cost you time - something which has an inherent value all its own.

The fact is that paid placements across the social outlets and the search engines can bring in paying customers. There is one thing to keep in mind, however. And that's the fact that spending a larger amount of ad money over a smaller period of time will generally bring in better results than a smaller amount of money over a longer period of time. In fact, some app marketers use a technique called "bursting" to give their download numbers a big boost. This technique involves driving a large amount of customers through paid ads in a relatively short period of time. This can also give the additional benefit of making the featured list on the various app stores because of the speed at which customer download occur.

However, I do feel the need to give you a word of warning about "bursting." This marketing technique can become quite expensive. Always make sure that your customer acquisition costs is less than your customer lifetime value.

And that concludes my article on the time tested methods of mobile app promotion. If you follow these steps, then you will ensure that you will increase your chances of success in the super competitive mobile app market.

How To Market An App On A Shoestring

Posted by — 15 Sep 2015

I have said it before and I'll say it again now. Marketing an app begins before you are even finished designing it. Why is that? Because it is a cut throat market out there and if you don't immediately begin, then you are going to be left out in the cold. Marketing has to begin as soon as you start making your dream a reality and putting the app into production.

Now I understand why some people hesitate. Not everyone has a budget that they feel is adequate for marketing an app. However, that can't be a reason for not starting your marketing as soon as possible. That's because some of the most effective marketing strategies don't cost very much and because as I've said, if you don't get a jump on the marketing, then you are not going to get anywhere.

Today, I am going to give you some sound, common sense marketing strategies that will allow you to get an edge on your competition but won't cost you an arm and a leg. Follow the strategies in “How To Market An App On A Shoestring” and you can rest assured that you will be better off than when you began. However, there is one thing that I really need to impress upon you before we begin. While these strategies are inexpensive - some even free - they still require time and perseverance. If you aren't willing to make that investment, then they are not going to work. Now, let's begin.

Design Your Press Kit

One of the first things you need to do is to get your press kit in order. A solid press kit should include information about the problem the app is addressing with a decent amount of detail, but not enough to give the app away for nothing. Some of the major parts of your press kit should be a high-res logo, a press release, a teaser video, a micro-site, an app icon, sample design screens and a fun, informative or heartwarming story of how your app was created. Also be sure that you have a well-tuned first paragraph for your app description. The app description is the sales pitch to your customers, and the app store screen shots are the bait.

Build A Micro-Site With Pop

The next thing you'll want to do is to build a micro-site. This is a two to four page website that gathers all the information about your app. This micro-site will be used to generate traffic for you, so make sure that it looks professional and is uncluttered. While most of your app downloads will come mainly through the app stores themselves, don't discount the value of web traffic. When designing your micro-site, make sure that it hooks your customer's attention immediately.

Create A Teaser Campaign

Another valuable lesson in our guide on how to market an app is to develop a teaser campaign. You can do this right on your micro-site by inviting people to share their email address to stay updated when your app launches. Not only that, but you can also create a video that might hook the customers, without giving away vital details about your app.

Don't Let Your Content Get Stale

One of the worst things you can do while you are marketing your app is letting customers (or search engines for that matter) think that your content is out of date. That is why I suggest creating a blog. You can link this blog to your micro-site and keep customers informed of the progress of your app. This will not only build interest within your customer base, but it will continue to get indexed by Google. You can expand this strategy even further by hooking your micro-site and blog together with your social media accounts for your app.

Start The Hype Machine

Once you have your app designed and are ready to launch, then you are ready to move into the most exciting part of how to market an app. One that requires that you build a little bit of hype around your app. You can do this by getting in touch with various tech blogs and magazines. You can do this by hand - which can be tedious simply because of the sheer number of them that exist out there - or you can use Pitch Pigeon to handle your launch email for you. Either way, just be sure it gets done because this step is one of the most important steps you can take to ensure the success of your app.

Just keep one thing in mind. Be sure to personalize your email with links to your press kit and micro-site. Then wait for about a week. If you haven't heard from these outlets, then send them a reminder. If after your launch, these outlets didn't cover your app, then you might want to write to them again and give them information about your app - information such as customer testimonials and download stats.

Gather Customer Feedback

As we move toward the end of our How To Market An App On A Shoestring article, I would like to give you some advice that I have found to be profoundly helpful. As you are marketing your app, make sure that you ask your customers for feedback. That's because the higher your app's ratings are in the app store, the more likely it is to be downloaded. Therefore, you should ask for feedback through your app. This will allow you to solicit positive ratings for your app, and more importantly, handle negative feedback.

By asking for the user's experience, you can help convert unhappy customers into happy ones by resolving their issues, and after you have done so, having them leave a positive rating on the app store website. This will ensure that your app retains a high rating and as a result, enjoys many downloads.

And this is where we conclude out How To Market An App On A Shoestring article. Hopefully, you have enjoyed these techniques. If you follow them, as well as invest the time and effort, then your marketing success could become the next inspirational story we all read about.

How To Promote An App With An Exciting App Store Description

Posted by — 05 Sep 2015

How To Promote An App With An Exciting App Store Description

If you've come here looking for another tool that will help you promote an app, then you have come to the right place. Today, I am going to show you how to properly write a description for your app store. One that will not only hook the customer but is also optimized and highly streamlined. After all, app store optimization can result in a lot of organic traffic, which in turns leads to lots of downloads.

In the highly competitive app market, you need to hook your user's attention right from the get-go. Fail to do that, and he or she will move on to the next app that catches their eye. Therefore, your copy has to not only be on point but also has to invoke emotions. If you can give your customer's information, without it being just a fact dump, and get them pumped up about your app, then that is how you promote an app. Let's find out how that is done.


Before we begin, I urge you to take a quick look at our guide on app store optimization entitled, “Benefits of App Store Optimization For App Promotion.” That guide will give you the information you need to optimize the rest of your app store page. Once you have learned those basics, then you can come back and continue on with creating an exciting app store description to promote an app.

Your App Description Should Hook Users Quickly

The first 255 characters of your description is what is known as "above the fold." That's because that is how much of the description the user can read on your Apple App Store profile page before they have to click the "more" button to see the rest of the description. Therefore, you need to try to hook them right away with something that appeals to them emotionally (hopefully in the first sentence) and then describes the value of your app. However, that doesn't mean the rest of your description- what is known as "below the fold” - should be junk. No, you just need to get to the point quickly.

Tell A Story

When writing the description, it is easy to go into marketer mode and start explaining your app as one who is out to promote an app. That is a temptation that you should avoid. Instead, you should tell a story that your customer's can identify with on an emotional and intellectual level. How do you do that, you ask? It's quite simple when you think about it. You just have to put yourself in your customer's shoes and then tell your story as a user - not the creator or marketer - of the app.

Describe The Problem Your App Solves

Every app that has had success has solved some kind of problem for the customers. Outline the problem that your app solves and tell your customers how it solves it. Now if you have an app in which the problem that it solves isn't apparent, then you might have to put some thought into it. However, every app solves some problem - even games solve the problem of boredom. Therefore, you simply need to solve it, break it down for your customer and tell them how they benefit from the experience of your app.

Outline Only Key Features

Okay, your app might be able to do half a million things. It might be the Swiss army knife of apps. However, that doesn't mean that you need to dump all of this information on your user's at one time. And there are a couple of reasons for that. One, it probably wouldn't all fit in your description and two, even if it did you don't need to turn off the user by giving them information overload. Tell the users what your app does best and focus on that point. I know you're proud of all of the features your app does, but don't worry. Users will discover them on their own - let them.

Use Recommendations

If you started your marketing campaign early (which you should have done), then you might have gotten some good press on your app in the early stages of your efforts to promote an app. If that is the case, then use it. An endorsement by a third party will really go far to add some credibility to your app - especially when there are very few reviews online.

As you app gains popularity, you can also mention any awards you've won or brag about download numbers. And if you can source some honest-to-goodness customer reviews, then include them in your description and use them to build excitement about your app.

Follow these recommendations and you will be able to get your customer's emotionally invested into your app. This will result in more customer enthusiasm and in the end, more downloads.

Benefits Of App Store Optimization For App Promotion

Posted by — 30 Aug 2015

One aspect of app promotion that is often overlooked is app store optimization, otherwise known as ASO. App store optimization if an important part of app promotion because it can feed a fair amount of organic traffic--and eventually downloads--for your mobile app. Without ASO, finding your app using the app store's search can be like trying to find a grain of sugar in a pile of salt. Almost impossible. After all, there are millions of apps out there and the number just keeps growing.

However, there is good news. It isn't all that difficult to optimize your page on the app store. You just have to pay attention to a few details. It is very much like SEO, with a few minor differences. Let's go over these details and find out exactly what's involved in getting your app store page fully optimized for search traffic.

Let's Start With On Page Optimization:

  1. App Title And Description

The first piece of the puzzle is the app title and description. You'll want to keep your title short, but you will want it to convey what your app does. It also should contain keywords that will help users find it. In essence, your title needs to be concise, contain keywords that pertain to your app and tell users what your app is about.

Now, let's move on to the description. Technically, you have a 4,000 character limit to describe your app—but that can be a bit deceiving. That's because you really only have about 255 characters. That is what user's will see on your app's profile page. If they want to see more then that, then they have to click 'more' for the extended description. Therefore, it's important these first 255 characters hook those reading it. The rest of the 4,000 words are important, but the first 255 words hook the reader. Use them effectively.

  1. The App Icon

When most marketers think of ASO they think of keywords and SEO. The one thing that they don't think about is their app icon. In fact, some marketers don't put much thought whatsoever into the icons for their apps. This is a big mistake because your app's icon can have a dramatic effect. How? Quite simply, a well-designed icon will increase downloads and may have a positive effect on ratings—which does matter for app store optimization. Refer to the Off Page Optimization section for more information.

  1. The App Category

Make sure that you play your app into the proper category. If you app fits in multiple categories, then be sure to place it in the one that is most appropriate.

  1. App Screenshot

Make sure to include screen shots of your app. Humans are visual creatures and always love to see what they are getting before they download it.

  1. Google Play Considerations

If your app is in the Google Play store, then be sure to make the following considerations. Google Play allows users to upload a YouTube video of your app in use. Be sure to use this feature.

All apps on Google Play have a Google Plus plugin. The more pluses your app receives, then the more visible it is likely to be. This can be leveraged to your advantage.

  1. Apple App Store Considerations

There are a few things you need to consider for your Apple App Store optimization and app promotion. For example, they allow you to use two categories for your app—so be sure to use both of them. Just remember however, that your primary category is the most important one and should be treated as such.

Another thing to consider is that it allows you to use keywords. Be sure to use keywords that are high quality and are not spammy. Be sure to make good use of them by being specific and try to avoid keywords that are generic.

On To Off Page Optimization

App reviews can really improve the click through rates and conversion of your app and are as such an important part of app promotion and ASO. Apps that have positive reviews tend to be downloaded more often. Therefore, it is important that your app has enough detailed and genuine reviews.

Another important of app promotion and ASO is app ratings. This is something that also has a positive effect on conversion rates. Make sure that you not only create a great app, but also have great customer service. If you do, then you will gain and maintain a high rating.

Maintaining high app reviews and ratings not only looks good in the eyes of the consumers who are going to download it, but also look very good to the bots. The more people that have your app, and the more genuine buzz around it, the more likely bots are going to rate it. 

Getting good write-ups on review sites is also beneficial to your ASO—as well as your app promotion in general. If you can get good reviews on these sites, then more than likely you will end up with good inbound links to your app store page. This will not only result in more direct visitors to your page but will also boost your search rankings—which will in turn help to grow your traffic organically.

The Best Of Both Worlds

Another thing that you need to consider is having your app on both platforms. Both as an android and iOS app. That's because at this moment these two platforms have pretty much split the mobile market. Which can be statistically significant—especially when you consider mobile app users number over a billion people. Therefore, if it's at all possible, then try to release your app on both platforms.


Follow these simple app store optimization techniques and you can rest assured that you app promotion campaign will benefit. If you want your app store page to not only attract more visitors, but also more effectively convert those visitors, then these steps will set you off in the right direction.

The 5 Biggest Mobile App Marketing Mistakes

Posted by — 25 Aug 2015

If there is one thing for certain, it is the fact that it didn't take mobile very long to change the behavior of consumers everywhere. In a very short span of time, mobile has become one of the favorite tools for people's educational and entertainment needs. Today, it is used for everything from watching television and reading the news to socializing and shopping. In short, it is used for almost everything.

It is a large arena where mobile app marketers can really flourish. However, because the universe of mobile is so large and so personal, mistakes can be deadly - at least to your reputation. One wrong turn in your mobile app marketing endeavors and you can end up alienating your customers forever. They will not only ignore or show disdain for your current app, but they will continue to do so for any app you release after that one. As you probably already know, the mobile app landscape is one which can be very unforgiving.

Don't worry though, we are here to help you to avoid these mistakes. And we are going to do so by listing 5 of the biggest mistakes that can be made in mobile app marketing. Here are the mistakes you should avoid during your mobile app marketing campaign.

  1. Treating Mobile Design Like A Desktop

Let's get something straight right now. Mobile design and navigation isn't just a smaller version of the desktop. Yet, that is how some app designers treat it. Usually, these designers are the same ones who are commissioned to make both desktop and mobile versions of a particular program. So they make a desktop version and just scale it down. My friends, this is a mistake.

The mobile experience is quite different from the PC experience, especially in data input. It takes longer for mobile users to input data and navigate on their mobile devices than it does for a PC user. Therefore, you shouldn't present them the same interface. Instead, you should use the smaller screen to focus on what is really important and direct your user's attention in that direction. Design with the mobile user in mind at all times.

  1. Building An App Without A Marketing Plan

Everyone has seen and heard the success stories of apps that have exploded on the app stores and have had mega downloads. Which is all fine and good, but that really doesn't mean anything. It certainly doesn't mean that once you publish your app in the app store that it's going to be an immediate success. In fact, the exact opposite is likely to be true - if you don't take the time to immediately market your app.

You need to start marketing your app as soon as you are designing it, and you can start by proactively designing your app's keywords, title and description to be optimized for the app stores. If you start thinking of marketing as you are designing the app, then you can make it much easier on yourself and your later marketing efforts.

Another thing you need to do is develop your web presence. Build a blog, website or micro-site, or use an existing one. Let the world know that your app is coming and what they can expect it to do. Also go out there and generate some buzz on social media. Make the world curious about your app and it will have more chance at success. You just can't build it and expect the world to beat a path to your door anymore.

  1. Not Paying Attention To Retention

You would be wise to learn this little rhyme and keep it in mind while you are designing your app: Pay attention to app retention. Why is that, you ask? Quite simply because app retention is one of the main problems in the mobile app market. It has been estimated that 90 percent of people who download an app are gone within 3-6 months. Now that is quite a sobering figure.

Of course, you don't want your app to fall into this category. You want users to continue to come back and use it. So what can you do? First of all, you can design it to be used on a consistent basis. In order to do that however, you have to know how your customers will use your app, why they are using your app and when they are the most likely to use your app. If you can't answer these questions, then you are going to have to do some research on your potential customer base.

Aside from that however, there is another way you can assure user retention. And that is by giving your users added value. A practice which is done not only in the mobile market but in just about every market you can think of. Giving your users added value will keep them coming back time and time again. So what exactly is added value, you ask? It's anything from exclusive content and rewards to discounts on other products.

  1. Passing Off A Mobile Website As An App

As I was working on this article, I seriously thought about not including this step in it. That's because I thought that there is no way that app marketers could still be using the old technique of designing what is basically a mobile website launcher. That was something that was done by clueless marketers a few years ago. Certainly, this couldn't still be happening. However, I was wrong.  After some careful research I found that this technique is still be used. So to those marketers, let me tell you to stop it.

Your app needs to be an app and not a launcher that will take the user to a website. If it's not a "real app", then your users are going to find one that is - end of story. It just provides a poor user experience for your customers and is just lazy. There are around a million different apps out there, so build your app to compete.

  1. Ignoring Their Customers

One thing you definitely don't want to do is to provide poor customer service to those who've downloaded your app. Which means that you should address your customer's complaints, problems and frustrations as they concern your app. Not providing these customers with a way to vent their frustrations (by providing a clear customer service link) or not listening to their problems and responding to them, will leave them with no alternative but to give your app bad feedback.

Therefore, it's important to give your users a clear way to contact you and to tell you the problems they may be having with your app. If you do this, then you can help prevent these customers from taking their frustrations out on your app's feedback score.

A Guide To IOS App Marketing

Posted by — 20 Aug 2015

It is probably one of the most universally asked question in iOS app marketing: “How do I launch a new iPhone or iPad app?” This is a question that is usually followed by “After I launch it, how do I get it into the hands of the people who'll use it?” If you've come to this article looking for answers to these two questions, then I think you'll be pleasantly surprised. Below you will find some tips and techniques to help you with your iOS app marketing.

Use A Blog or Website

A blog or website is one of the first things you should create to market your iOS app. It doesn't have to be complicated, it just needs to showcase your app. You have several options available to you. You can design a blog, or if you really can't stand the idea of blogging, then a one or two page website will do just as well.

Apple App Store Optimization

Another thing that you should is to make sure that you optimize your Apple App Store page. While it's extremely important to optimize the page for your app in any app store, it's particularly important in the Apple Store. That's because it is infamous for having poor app discovery. Therefore, it's very important to optimize you app store page if you ever want people to find your app. For a full guide on this process, please check out our Complete App Store Optimization Guide.

Submit to Iphone Review Sites

While it would seem like common sense to submit a press release to Iphone specific review sites, you'd be amazed at how many people don't do it. While there are no guarantees that these sites will include a review of your app, or that it will provide your app with any popularity but it is another arrow in the proverbial quiver of marketing tools to use.

Bring Bloggers Into The Fold

Another great strategy for marketing your iOS app is to seek out bloggers who blog about iPhones and/or iOS apps. It is a great way to generate some buzz about your app. By telling these bloggers about your app, and perhaps allowing them to review it, can really get some word of mouth started.

Don't Forget Social Media

Social media is a great way to bring attention to your iOS app. You can use Twitter, Facebook and other social media sites to drive raise the profile of your app. This is especially true if you use a concerted social media strategy. For more information on how to do this, then please check out our article: “Using Social Media For App Marketing.” That guide will give you the tips and tricks you need to use social media for your iOS app marketing campaigns.

Localize Your iOS App

It's a global app market, so why limit your app to just one segment of the world. Both the Apple App Store and the Mac App Store are capable of handling global distribution, international payments and currency conversions. Shouldn't your app be able to do the same? While localization may seem like a complex process, it doesn't have to be as hard as it sounds. There are resources available that make it easier to localize and internationalize you iOS app.

Create A Video

Creating a video is another great way of increasing the profile of your app. A well-made and creative video can drive people to your app store page and increase your download rate.

Choosing The Right Name

Another thing that needs to be considered is the name of your app. A good name can mean all the difference in the marketing success of your app. What exactly makes for a good name? Well, it should not only sound good but also should - at least in a perfect world - contain at least one keyword that correlate to its purpose. For instance, if it’s a list making app, then it should contain a keyword that pertains to that purpose.

Give User's A Chance To Give You Feedback

There should be multiple ways for users to give you feedback. They should be able to give you feedback in-app, through your app store page and through all of your social media outlets. Why is this important, you ask? Because it allows you to handle potential problems with your app before they not only affect your reputation but also result in lower app ratings.

However, you need to be sure to respond to clients when they do contact you. Listen to their problems, answer them and try to resolve their issues. Most of the time, if you take steps to resolve people's problems, then they will have no problem leaving your app a good review.

Submit to Award Sites

There are a number of award sites out there for apps, and all you have to do is locate them and submit to them. While you might not win every award site you submit to - or maybe any of them - it doesn't mean that you aren't going to get a lot of good attention from it.

Using Cross Promotion

Having more than one app in circulation at the same time can benefit all of them. This is especially true if all of the apps were created for the same audience. All of this through the power of cross promotion. You can cross promote through email subscription lists, through your blog or website and through your social media accounts.

Cross promotion is a power tool. In fact, some developers who didn't make any money on their first app were able to use cross promotion to make their second and third apps a success. It all depends on how you use it.

And with that we'll conclude out guide to iOS app marketing. If you follow these points and make sure to plan out your marketing strategy, then you can rest assured that you iOS app launch will be a great success.

The Top 7 Most Common Mistakes In Mobile App Promotion

Posted by — 15 Aug 2015

As of the writing of this article, there are millions upon millions of apps in the endless oceans that we know as the major app stores. The Apple Store, Blackberry App World, Amazon AppStore and Google Play all have unfathomable numbers of apps.  Which makes it all that more difficult for developers to get their apps noticed. And this is especially true when promoting an app is sometimes regarded as an afterthought.

Getting an app onto the phones of as many people as possible is something that requires persistence and strategy. It has to be treated as an important endeavor and should be pursued relentlessly. However, that doesn't mean that you shouldn't exercise some caution as well. After all, there are quite a few minefields on the way to app success. Here are 7 of the most common mistakes that are made in mobile app promotion.

  1. Hoping That Your App Goes Viral

One of the biggest mistakes made is simply placing an app in the marketplace and having faith that it will either immediately get a good review from a major tech magazine or blog and/or will go viral on its own. The reason for this is because 'faith' is not a reasonable marketing strategy. In order for any of these two things to happen, your app launch has to be supported by sound marketing principles. You have to reach out to press outlets and follow a sound plan for these things to happen. They aren't going to happen spontaneously.

  1. Having Too Narrow Of A Focus

Some people use too narrow of a focus when they are using ad networks to advertise their app. The may choose one or two of them instead of broadening their scope and spreading their advertising revenue over several different networks. Choosing a limited number of networks doesn't allow you to hit the greatest number of people possible and isn't the most effect mobile app promotion method.

  1. Not Optimizing Across Or Within AD Networks

If you do use a variety of networks to promote your app, then be sure to analyze your marketing data to make sure that the networks you are using are a good fit for your app. Some app marketers don't, and that leaves them advertising on ineffective networks.

Some people also fail to take sure that the ads they are running are effective on the network they are using. If these were optimized, then performance of individual ads could be greatly improved.

  1. Failing To Adjust For Saturation

Another common mistake some marketers make is to create an awesome ad campaign and then run it well beyond the point of saturation. Of course, we all can understand the reason why this happens. A ton of time and energy is spent creating a great ad campaign and it can be hard to switch to another tactic. However, that is exactly what has to be done. If it isn't, then ad performance is going to degrade as your target becomes tired of your message and develops “ad blindness.” The best way to avoid this is by refreshing your ads occasionally to give the market something new and optimize ad performance.

  1. An Improper Burst Campaign

A Burst Campaign - or concentrating an ad spend over a short time period to maximize visibility of the app and increase installs - is a great way develop more organic downloads. However, this is only true if it's done in the proper manner. Some people choose to do an extremely short burst campaign - one that takes place in a day and quickly fades is an improper way to use this method. A better method of mobile app promotion would be to use a sustained burst method. This is where the first big push is then supported by a period of support advertising. This method provides the best results.

  1. Failing To Understand The Value Of App Store Optimization

Another common mistake is to fail to optimize the app's sales page in order to make it more discoverable. App Store Optimization - or ASO - is essential to ensure that your app can be found. There is a lot that can be said about ASO - more than what can be shown here - but it really comes down to two key components. Keyword optimization and conversion rate optimization.

  1. Not Using A Viral Loop

A strategy that is ignored by some app marketers is the viral loop. A viral loop is simply a method of organically growing an app's marketing by allowing the consumers to become the primary marketers. People download the app and then are incentivized for sharing it with their social circles. A good example of this is done by DropBox. They incentivize their customers to share it with their social circle by giving them free additional storage if they do so.

If you can avoid these common mistakes, then you will already be ahead of the curve as far as mobile app promotion is concerned. By not emulating these mistakes you can rest assured that your marketing campaign is as effective as it can be. Good luck with all of your marketing endeavors.

The Benefits of Email For Mobile App Marketing

Posted by — 10 Aug 2015

Whether you realize it or not, mobile app marketing should be your top priority not only when you have your app ready for the market, but way before its official launch. It should be something that you put as much time and effort into it as you did with the design and development of your product. If you don't, then you can rest assured that no matter how great your product is no one is going to know about it. It is simply going to be lost in the crowd.

Yet, some people continue to ignore marketing. They think that if they simply place their app in the Apple App Store or on Google Play, then people will magically find their app and they will become overnight successes. If there ever was a time when that was possible—and I don't there ever was—then it is now long over. In reality, most successful developers begin their marketing efforts long before launch. Some even before they have finished with the design of their app.

Of course, there are about a million different ways a person can market their app. There is social media, using review sites and tech blogs to get the word out and building microsites. All good ways to get attention where you want it—on your app. However, what we are going to be discussing today is an often overlooked strategy to promote an app. Today, we are going to be discussing email marketing and its importance in a consolidated mobile app marketing campaign.

Why Should I Use Email Marketing?

Mobile app marketing through email has shown great conversion rates and has allowed app marketers to have full control of their message at the same time. It has been shown to be a great way to reach mobile users because reading emails is one of the major activities people do on their smart phones. Email marketing allows one to reach their number one demographic and it can also increase downloads and/or sales.

Getting Started

When you are busy designing a mobile app, it can be quite difficult to change gears and to start to think of marketing. Especially when you haven't even worked out all of the bugs on your app yet or have decided on its final form. It can just seem tedious to set up and optimize social media accounts, design your app's website home and develop an email marketing campaign, all while you are working out the bugs in your mobile apps coding. Yet, marketing has to be done and should be done as early as possible.

However, as difficult as it may be, it doesn't have to be complex. Below are the basic steps for getting started:

The Pre-launch

Pre-launching your mobile app marketing involves choosing an email provider, creating a subscription list and building a pre-launch page with an email sign up form. Once that has been done, then you can encourage people to visit this page and subscribe to your list to get email updates on your app and its release. As you are coding the app, you can also build an email subscription form into the app. This will help future email marketing campaigns down the road.

The Beta Launch

Once you have finished the pre-launch prerequisites, and have a finished app, then you can move on to the beta testing phase of your email marketing campaign, as well of your app. The week before you beta test, create an email campaign that invites subscribers to take a first look at your app in beta. Be sure to make it easy for them to not only download the app but also to leave feedback.

Then, about three weeks after your beta launch, email your beta testers and ask them for their feedback. This feedback not only serves to improve the app by pointing out flaws you may have overlooked, but if the feedback is good it can also be used during the marketing campaign.

The Launch

Approximately one week before the official launch of your app, you should email subscribers to inform them that the app is close to being launched. In this pre-launch email, be sure to post examples of the positive reviews your app has received and give them gentle encouragement to spread the word about your app. Once your app has launched, you can then email subscribers to inform them of this fact. Be sure to include a link to your app's download page.

The Post Launch

About a week or two after you have officially launched your app, it is now time for the post-launch activities of your email campaign. This is the time to thank all of your subscribers and leave them a gentle reminder that they can leave feedback on the app's download page—and should do so if they like the app.

The Endgame

Now, it's quite understandable to believe that your mobile app marketing email campaign is done and that you can move on to something else. However, that isn't necessarily the case. You want to be sure to keep your users in the loop. After all, you didn't spend all of this time and effort creating an email marketing campaign to use it and forget it. It's far too valuable a commodity for you to let that happen. It is not only a valuable launch pad for future apps, but is an engine that can keep delivering good feedback for your current app—if you take care of the list and its users. Therefore, it's important to keep the people on your list in the loop. You can do this by emailing them a summary of new improvements in the app every time the app is improved, or by sharing the success of your app with them, letting them know how it has been a valuable tool for other users.

Of course, you can always set your email campaign on autopilot by using an auto responder—and you might want to do that at some point. However, that shouldn't be done in the beginning. A personal touch is not only more effective but gives you more control over the process. Which in the end, means your app is in more hands. Good luck on your email campaign, as well as all of the other mobile app marketing campaigns you have in play.

10 Out Of The Box App Promotion Techniques

Posted by — 05 Aug 2015

When apps were first introduced, it was a lot easier to get them noticed or featured and eventually used by the people they were designed for. That is no longer the case. Now, it is more competitive and even harder to get your app noticed by the people you want to notice it. So we invent a solution, which works for a while—at least until everyone follows that approach. Therefore, we always have to keep coming up with new and inventive ways to get our apps noticed. It almost seems like an endless spiral.

While many of the conventional approaches change over time, many of the basics remain the same. Especially with app pr. In many instances, it can still be as easy as you want it to be. It can be done quicker and with less effort. And in many cases, it can be done for free. Of course, that all depends on whether you view your time as an expense. You should, although that's really a discussion for another article on another day.

I have personally known several entrepreneurs who have not only been successful at marketing their app on their own, but have made a small fortune off of doing so. And almost every single one of these entrepreneurs who became a success used methods that were either very inexpensive or entirely free.

Of course, these aren't overnight success stories, and it took some effort to get them there. However, it can be done. With a little time, patience and work they were able to push their apps in front of the people they originally designed them for.

We’ll discuss some of the app promotion methods they used and add in some others that you should be using, if you aren’t already. Using these methods isn't just for those with limited advertising budgets or for new startups either. No, I actually believe that everyone could benefit from using these techniques. That's because the cost of customer acquisition is often higher than what the app sells for in the first place. Therefore, it benefits everyone to use as many ways of inexpensive app PR as possible. Which is why I think everyone can benefit from the 10 following ways for app marketing that are not only inexpensive but also are outside the box.

  1. Contact Blogs and App Review Websites

To successfully launch your app, you need to get it in front of the editors of as many tech blogs as possible. Contacting bloggers and app review websites who are in the particular niche that your app falls into can really help things out. You can either contact these blogs individually—or use a service to do it for you.

  1. Build a Microsite

Another effective way for promoting an app is to create a microsite. What is a microsite, you ask? Quite simply, it is a Website that is built for one purpose and one purpose only: to market a particular product—which in this case is your app. Since these sites have one focus, there isn't any clutter to distract potential clients from your product.

Just be sure that when you are designing a microsite to stay focused on your app, use quality information and a creative design that engages your visitors. If you can do that, then you can really raise the profile of your app in no time flat.

  1. Create a Demo Video

Another inexpensive way of app PR is to create a video about your app and put it on your microsite as well as on YouTube to be used for further promotion. Be sure to create a video that is not only informative but also creative. If it's creative, fun and/or funny, then it's more likely to go viral—which will really increase your app's profile.

  1. Apply For Awards

There are several large awards—as well as many small ones—given for apps that are creative or fill a much needed niche. Apply for these awards and you might not only win but you will also get some free publicity.

  1. Use Social Media

Using social media is another great way to focus the spotlight on your app. A detailed explanation of how to use social media for app marketing is too extensive for this article, but I can give you the minor points. You can post all kinds of visual content—as it pertains to your app—on Pinterest, you can create a Facebook group, you can contact the administrators of other Facebook pages and ask for likes, use Twitter to inform people of your app and much, much more.

  1. Integrate Social Media Into The App

Speaking of social media, one thing that you can do that will get you instant traction with your app marketing is to integrate social media right into the app. If you give users a chance to share, then most likely they will share it with their followers.

  1. Start A Blog

A blog can be a powerful tool that can connect you with new customers and help you stay in contact with current customers. Use it to create content that will not only attract search engine traffic but will also draw people in. It can be a standalone site, or you can attach it to your regular site and/or microsite.

  1. Use Email Effectively

Some people think that email marketing is dying, but that couldn’t be further from the truth, honestly.  Email is an effective tool for app marketing. Some of the things that you can do include optimizing your email signature to blurb about your app, getting included into email newsletters or start your own email newsletter by creating an opt in list on your website or Facebook page.

  1. Offer a Promotional Price

If you have an app that is a pay-to-download one, then you might want to consider offering potential customers a promotional price for a limited time. For instance, you might lower the price of your app to $0.99 cents for a day. Many people will buy a low priced app on a whim, and if they like it they will most likely recommend it to their friends and family.

  1. Create a Podcast
Another great method of app marketing is to start a podcast. Do a series weekly, biweekly or monthly and post it on your website and/or iTunes. Make it funny, informative and/or interesting and cater it to the niche that your app caters to the most. You'll be surprised how a well done podcast can really boost the profile of an app.

Using Social Media For App Marketing

Posted by — 30 Jul 2015

Without a doubt, social media is a great way for developers who are trying to reach a wider audience to get the word about their apps out. It is not only cost effective but is also fairly effective in reaching out to potential customers. It is one of the ways that developers can take their app marketing efforts to the next level.

Facebook, Twitter, LinkedIn and Google+ are social media sites that developers of all sizes can use to build an audience of potential buyers for their app. After all, the app marketplace has become quite saturated over the past few years, making all that much harder to rise above everyone else and get your app in front of potential users. Therefore, there is a much bigger emphasis by everyone to promote their app through social media. Especially since it seems that many of the traditional app marketing campaigns are becoming increasingly less effective than they once were.

Which brings me to my point. If you are a developer and are looking to bring your app marketing to the next level, then check out the following tips. These tips will allow you to use social media in both an effective and ultimately, cost effective way.

Social Media Should Be Made A Priority

At the very least, your followers and potential customers need to be able to follow and like your products on social media sites such as Facebook and Twitter. If they are allowed to share their experiences with your product on these social media sites, then they will more than likely do so; usually with more enthusiasm then you initially anticipated them to do, too. This will allow you to use your followers as potential billboards and have them help you with your app marketing. Not only is this a low risk strategy but it is also one that requires a minimal monetary investment.

Commit To Your Community

Just because there isn't a need to put a large amount of capital into your social media strategy, doesn't mean that you shouldn't spend some effort adding value to the community. Once you have built up a following, you need to keep these followers entertained and engaged with new information. This can be done in a number of different ways. For instance, you can provide them with sneak peaks of new updates, or 'secret tips' on things that can be done with the app. In other words, just about anything that will keep the users interested in your app and keep them engaged.

However, there can be a potential downside to this activity, if you aren't careful. You should be wary not to post too much or too often about your app. If followers have nothing but posts in their time line with information about your app, then they may feel they are being bombarded and stop following altogether. Therefore, you should keep the posts down to 1 or 2 a day. That should be sufficient to keep them engaged without making them run for the hills.

Make Your Social Media Presence 'Rewarding'

Another way to make users feel enthusiastic about your app on social media is by giving them perks. Rewards that will give them a little bit of an extra inducement to not only connect with you, but also possibly help promote your app for you. This can be done in a number of different ways. For instance, discounts could be given to users who purchase your app through a particular social media site.  This can be a great way to excite users and keep them engaged.

Streamline The Operation

While social media is great for app marketing, that doesn't mean that you have a whole lot of time to promote on it. You will probably want to streamline your social media operation so you don't have to spend your valuable time working it and can concentrate your efforts elsewhere. Fortunately, you don't have to spend more time than necessary on social media app pr. There are a host of tools out there that will help you with your marketing endeavors, and most of these tools are either low cost or free. Some of the tools that are out there include Post Planner, Bulk Buffer and Hootsuite.

Watch Your Tone

One thing that you shouldn't do however, is to sound like an automated app marketing campaign. Sure, you want your social media work to be steam-lined and automated so you can use your time effectively—and you are running a marketing campaign—but you don't want it to look like one. People relate to more of a personal touch on social media—after all, that is why it is called social media. If you are passionate about your app and allow your followers to participate in the discussion, then you will have far better results than trying to tear a page out of some dusty book on proper social media marketing. In other words, don't sound like you are selling something. Instead, make it appear to be a natural discussion.

Using Content To Build Your Social Media Brand

The real value of social media is that it can really assist marketers with developing their brands. Sure, this medium can generate a steady stream of new customers, but its real value is helping people connect with your brand. You can think of it as a community. Users engage with your social media identity and you can communicate with them. It is very much a cooperative effort that is based on trust.

You can help these users engage with your brand on a more favorable level by adding value. Value in the form of content. This can be done easily by providing video content, contests and by giving users interesting and informative information. If you try to give more to your social media community then you receive, then you will definitely reap the rewards.

Below are the top 3 social media sites that can be used for your app marketing:

  1. Facebook

There are two ways to promote your app on Facebook. The first way is by adding a fan page. This will allow users to you to find out about your app. The second way is by using Facebook ads to aggressively attract more potential customers.

  1. Twitter

Twitter is a great way to connect and interact with your audience. It is not only simple, but it also allows you to quickly respond to customer's questions and/or complaints. This makes it an ideal way to build trust with your user base.

  1. Google+

Google+ can increase search engine visibility. This results in getting your message out to more people.

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