You’re reading The Coop — a blog about startups and marketing by Pitchpigeon

A Guide To IOS App Marketing

Posted by Alec Swanson — 20 Aug 2015

It is probably one of the most universally asked question in iOS app marketing: “How do I launch a new iPhone or iPad app?” This is a question that is usually followed by “After I launch it, how do I get it into the hands of the people who'll use it?” If you've come to this article looking for answers to these two questions, then I think you'll be pleasantly surprised. Below you will find some tips and techniques to help you with your iOS app marketing.

Use A Blog or Website

A blog or website is one of the first things you should create to market your iOS app. It doesn't have to be complicated, it just needs to showcase your app. You have several options available to you. You can design a blog, or if you really can't stand the idea of blogging, then a one or two page website will do just as well.

Apple App Store Optimization

Another thing that you should is to make sure that you optimize your Apple App Store page. While it's extremely important to optimize the page for your app in any app store, it's particularly important in the Apple Store. That's because it is infamous for having poor app discovery. Therefore, it's very important to optimize you app store page if you ever want people to find your app. For a full guide on this process, please check out our Complete App Store Optimization Guide.

Submit to Iphone Review Sites

While it would seem like common sense to submit a press release to Iphone specific review sites, you'd be amazed at how many people don't do it. While there are no guarantees that these sites will include a review of your app, or that it will provide your app with any popularity but it is another arrow in the proverbial quiver of marketing tools to use.

Bring Bloggers Into The Fold

Another great strategy for marketing your iOS app is to seek out bloggers who blog about iPhones and/or iOS apps. It is a great way to generate some buzz about your app. By telling these bloggers about your app, and perhaps allowing them to review it, can really get some word of mouth started.

Don't Forget Social Media

Social media is a great way to bring attention to your iOS app. You can use Twitter, Facebook and other social media sites to drive raise the profile of your app. This is especially true if you use a concerted social media strategy. For more information on how to do this, then please check out our article: “Using Social Media For App Marketing.” That guide will give you the tips and tricks you need to use social media for your iOS app marketing campaigns.

Localize Your iOS App

It's a global app market, so why limit your app to just one segment of the world. Both the Apple App Store and the Mac App Store are capable of handling global distribution, international payments and currency conversions. Shouldn't your app be able to do the same? While localization may seem like a complex process, it doesn't have to be as hard as it sounds. There are resources available that make it easier to localize and internationalize you iOS app.

Create A Video

Creating a video is another great way of increasing the profile of your app. A well-made and creative video can drive people to your app store page and increase your download rate.

Choosing The Right Name

Another thing that needs to be considered is the name of your app. A good name can mean all the difference in the marketing success of your app. What exactly makes for a good name? Well, it should not only sound good but also should - at least in a perfect world - contain at least one keyword that correlate to its purpose. For instance, if it’s a list making app, then it should contain a keyword that pertains to that purpose.

Give User's A Chance To Give You Feedback

There should be multiple ways for users to give you feedback. They should be able to give you feedback in-app, through your app store page and through all of your social media outlets. Why is this important, you ask? Because it allows you to handle potential problems with your app before they not only affect your reputation but also result in lower app ratings.

However, you need to be sure to respond to clients when they do contact you. Listen to their problems, answer them and try to resolve their issues. Most of the time, if you take steps to resolve people's problems, then they will have no problem leaving your app a good review.

Submit to Award Sites

There are a number of award sites out there for apps, and all you have to do is locate them and submit to them. While you might not win every award site you submit to - or maybe any of them - it doesn't mean that you aren't going to get a lot of good attention from it.

Using Cross Promotion

Having more than one app in circulation at the same time can benefit all of them. This is especially true if all of the apps were created for the same audience. All of this through the power of cross promotion. You can cross promote through email subscription lists, through your blog or website and through your social media accounts.

Cross promotion is a power tool. In fact, some developers who didn't make any money on their first app were able to use cross promotion to make their second and third apps a success. It all depends on how you use it.

And with that we'll conclude out guide to iOS app marketing. If you follow these points and make sure to plan out your marketing strategy, then you can rest assured that you iOS app launch will be a great success.