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Journalist Advice Posts


5 Reasons Why Bad Press Is Still Good Press

Posted by — 12 Jun 2013


This post was inspired by this tweet from tech journalist Jacky Yap. In the tweet he is rightly puzzled at an entrepreneur who got angry about some slightly negative coverage of their startup. It's the fear of negative coverage or negative opinion that can prevent an entrepreneur from ever...

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The 10 Types of Startup Press Release

Posted by — 03 Apr 2013


Press releases are one of the most effective ways of keeping journalists, investors and potential investors up to date with what's going on at your company. By creating and maintaining this relationship, your chances of being covered in the media or being approached by investors / partners...

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10 Rules for Perfect Startup Press Releases

Posted by — 20 Mar 2013


Unless your last name is Zuckerberg, journalists are probably not flocking to your company blog on a daily basis to read what your company is up to. Journalists are busy folks and keeping them updated about your company means delivering information to them - not expecting them to come to you.

A...

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Announcing Pitchpigeon for Journalists

Posted by — 31 Jan 2013


Part 1 of a huge set of new features on Pitchpigeon! If you're a tech journalist or blogger, check out our new journalist-oriented page below.

Link:
Pitchpigeon for Tech Journalists

Our mission at Pitchpigeon is to help startups and app developers get covered in the media.

The first step towards...

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How to Pitch to a Journalist 2

Posted by — 28 Jan 2013


We believe the best way to learn what journalists find interesting is to ask them directly! In this ongoing series, we ask well-known tech journalists from around the world what they look for in the perfect email pitch.

Elizabeth Tan

Editor at e27

Elizabeth writes about startups at e27. She is...

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How to Pitch to a Journalist

Posted by — 17 Jan 2013


Getting a response from a journalist is about pitching your app right. The right pitch to the right journalist can result in them being interested enough to follow up with more questions or write about you in their publication.

We believe the best way to learn what journalists find interesting is...

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