You’re reading The Coop — a blog about startups and marketing by Pitchpigeon

Announcing August Hacker Sprint!

Posted by — 01 Aug 2013


Get your projects finished and launched. This month.

At Pitchpigeon we're working on something new, an entirely new product (hence the blog has been a bit quiet lately!). Like many of you have probably experienced, we're building that last 20% of the project... the part that seems to take the...

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5 Reasons Why Bad Press Is Still Good Press

Posted by — 12 Jun 2013


This post was inspired by this tweet from tech journalist Jacky Yap. In the tweet he is rightly puzzled at an entrepreneur who got angry about some slightly negative coverage of their startup. It's the fear of negative coverage or negative opinion that can prevent an entrepreneur from ever...

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Asia Coworking Update

Posted by — 15 Apr 2013


Just a quick note to say there are two new additions to the epic (seriously, check it out) Startup Coworking in Asia post we did a while back. We've added them to the post for future reference. They are both in our home country of Singapore! Is Singapore turning into the center for coworking...

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A Startup Coworking Tour of Asia

Posted by — 13 Apr 2013


For some, the entrepreneurial dream is raising millions of dollars in funding and working tirelessly towards that $100 million exit scenario. For others, the dream is building something sustainable that you and a small team can be proud of while having fun at work and answering to nobody except...

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Real Time Analytics Reports

Posted by — 08 Apr 2013


At Pitchpigeon we are huge fans of Google Analytics real-time reports - we love being able to see the immediate effects of our marketing activity. That's why we've launched real-time analytics for Pitchpigeon, so you can get real-time insights of your press relations activity!

Every press...

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The 10 Types of Startup Press Release

Posted by — 03 Apr 2013


Press releases are one of the most effective ways of keeping journalists, investors and potential investors up to date with what's going on at your company. By creating and maintaining this relationship, your chances of being covered in the media or being approached by investors / partners...

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The Startup Marketing Toolkit

Posted by — 21 Mar 2013


How do you drive traffic to your startup? Ah, the eternal question. Startup marketing is an epic battle - first you must drive traffic, perhaps via the media or via advertising. Then you must create trust out of thin air. Then your site must be designed well enough to convert an interested...

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10 Rules for Perfect Startup Press Releases

Posted by — 20 Mar 2013


Unless your last name is Zuckerberg, journalists are probably not flocking to your company blog on a daily basis to read what your company is up to. Journalists are busy folks and keeping them updated about your company means delivering information to them - not expecting them to come to you.

A...

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My Top 10 Productivity Hacks

Posted by — 19 Mar 2013


I like to think I'm a productive fellow. I write open source software, build a SaaS product, mentor startups and engage in various other activities - and still make plenty of time to cook my girlfriend a lovely dinner on most days. How does one person manage all this? Read on...

1) Do what you...

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Pitchpigeon Version 2.0

Posted by — 18 Mar 2013


Today we are launching Pitchpigeon 2.0 and it's a significant update to various parts of the software both on the front end and behind the scenes. Pitchpigeon 2.0 has a brand new interface and now offers even more time-saving features to manage your company's PR.

Your PR Manager in the Cloud

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