You’re reading The Coop — a blog about startups and marketing by Pitchpigeon

20 Awesome Startup Landing Pages

Posted by — 28 Feb 2013


The landing page of your startup is the most visible piece of your whole operation. It's the part that conveys what you do, gets potential users interested - and ultimately converts a visitor into a registered user or paying customer of your startup. It's also something that you'll tweak...

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New Feature - Personalizations

Posted by — 25 Feb 2013


Things just got personal.

We've been saying that all week here at Pitchpigeon to celebrate our brand new feature - personalizations. When sending pitches to journalists there are two things that can increase your chances of getting media coverage: scale and strategy.

Scale refers to the fact that...

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10 Lessons Learned from a Successful Hacker News Launch

Posted by — 19 Feb 2013


On January 1st 2013 I posted Pitchpigeon on Hacker News (actually back then it was called Peterpings). For most people this was the first time they had seen the service. It hit the front page with 35 points and a nice thread of comments.

This wasn't just a landing page MVP with a signup leading...

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Best Performing Email Subjects January 2013 - Effectiveness Report

Posted by — 15 Feb 2013


If you're sending out emails to journalists or tech bloggers pitching your new startup, getting your email opened can be a challenge. Tech journalists are busy and are constantly being pitched new and exciting startups and apps.

At Pitchpigeon we help startups and app developers send launch...

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Peterpings Rebrands as Pitchpigeon - Now Works With Web Apps

Posted by — 07 Feb 2013


Big news here at Peterpings... I mean Pitchpigeon!

We've renamed ourselves. Product naming is an important art and a difficult balancing act - you have to find that magical combination of a name that conveys meaning, is memorable, is self-explanatory to spell and is available to buy.

If you're...

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Announcing Pitchpigeon for Journalists

Posted by — 31 Jan 2013


Part 1 of a huge set of new features on Pitchpigeon! If you're a tech journalist or blogger, check out our new journalist-oriented page below.

Link:
Pitchpigeon for Tech Journalists

Our mission at Pitchpigeon is to help startups and app developers get covered in the media.

The first step towards...

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How to Pitch to a Journalist 2

Posted by — 28 Jan 2013


We believe the best way to learn what journalists find interesting is to ask them directly! In this ongoing series, we ask well-known tech journalists from around the world what they look for in the perfect email pitch.

Elizabeth Tan

Editor at e27

Elizabeth writes about startups at e27. She is...

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20 Awesome App Landing Pages

Posted by — 22 Jan 2013


Many developers choose to design and create their own app landing pages instead of just relying on the app store page.

There are a number of good reasons for this. Most importantly, your own landing page gives you much more flexibility in marketing your app. You have full creative control over...

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How to Pitch to a Journalist

Posted by — 17 Jan 2013


Getting a response from a journalist is about pitching your app right. The right pitch to the right journalist can result in them being interested enough to follow up with more questions or write about you in their publication.

We believe the best way to learn what journalists find interesting is...

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Increase Your iOS App Downloads With A Better Call To Action

Posted by — 15 Jan 2013


Here's something you may have missed that Apple changed recently.

If you've ever done PPC marketing or email marketing of any kind, you'll know how important a call to action is. This is the message you give a user telling them what you want them to click in order to proceed towards your offer.

...

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