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Using Social Media For App Marketing

Posted by Alec Swanson — 30 Jul 2015

Without a doubt, social media is a great way for developers who are trying to reach a wider audience to get the word about their apps out. It is not only cost effective but is also fairly effective in reaching out to potential customers. It is one of the ways that developers can take their app marketing efforts to the next level.

Facebook, Twitter, LinkedIn and Google+ are social media sites that developers of all sizes can use to build an audience of potential buyers for their app. After all, the app marketplace has become quite saturated over the past few years, making all that much harder to rise above everyone else and get your app in front of potential users. Therefore, there is a much bigger emphasis by everyone to promote their app through social media. Especially since it seems that many of the traditional app marketing campaigns are becoming increasingly less effective than they once were.

Which brings me to my point. If you are a developer and are looking to bring your app marketing to the next level, then check out the following tips. These tips will allow you to use social media in both an effective and ultimately, cost effective way.

Social Media Should Be Made A Priority

At the very least, your followers and potential customers need to be able to follow and like your products on social media sites such as Facebook and Twitter. If they are allowed to share their experiences with your product on these social media sites, then they will more than likely do so; usually with more enthusiasm then you initially anticipated them to do, too. This will allow you to use your followers as potential billboards and have them help you with your app marketing. Not only is this a low risk strategy but it is also one that requires a minimal monetary investment.

Commit To Your Community

Just because there isn't a need to put a large amount of capital into your social media strategy, doesn't mean that you shouldn't spend some effort adding value to the community. Once you have built up a following, you need to keep these followers entertained and engaged with new information. This can be done in a number of different ways. For instance, you can provide them with sneak peaks of new updates, or 'secret tips' on things that can be done with the app. In other words, just about anything that will keep the users interested in your app and keep them engaged.

However, there can be a potential downside to this activity, if you aren't careful. You should be wary not to post too much or too often about your app. If followers have nothing but posts in their time line with information about your app, then they may feel they are being bombarded and stop following altogether. Therefore, you should keep the posts down to 1 or 2 a day. That should be sufficient to keep them engaged without making them run for the hills.

Make Your Social Media Presence 'Rewarding'

Another way to make users feel enthusiastic about your app on social media is by giving them perks. Rewards that will give them a little bit of an extra inducement to not only connect with you, but also possibly help promote your app for you. This can be done in a number of different ways. For instance, discounts could be given to users who purchase your app through a particular social media site.  This can be a great way to excite users and keep them engaged.

Streamline The Operation

While social media is great for app marketing, that doesn't mean that you have a whole lot of time to promote on it. You will probably want to streamline your social media operation so you don't have to spend your valuable time working it and can concentrate your efforts elsewhere. Fortunately, you don't have to spend more time than necessary on social media app pr. There are a host of tools out there that will help you with your marketing endeavors, and most of these tools are either low cost or free. Some of the tools that are out there include Post Planner, Bulk Buffer and Hootsuite.

Watch Your Tone

One thing that you shouldn't do however, is to sound like an automated app marketing campaign. Sure, you want your social media work to be steam-lined and automated so you can use your time effectively—and you are running a marketing campaign—but you don't want it to look like one. People relate to more of a personal touch on social media—after all, that is why it is called social media. If you are passionate about your app and allow your followers to participate in the discussion, then you will have far better results than trying to tear a page out of some dusty book on proper social media marketing. In other words, don't sound like you are selling something. Instead, make it appear to be a natural discussion.

Using Content To Build Your Social Media Brand

The real value of social media is that it can really assist marketers with developing their brands. Sure, this medium can generate a steady stream of new customers, but its real value is helping people connect with your brand. You can think of it as a community. Users engage with your social media identity and you can communicate with them. It is very much a cooperative effort that is based on trust.

You can help these users engage with your brand on a more favorable level by adding value. Value in the form of content. This can be done easily by providing video content, contests and by giving users interesting and informative information. If you try to give more to your social media community then you receive, then you will definitely reap the rewards.

Below are the top 3 social media sites that can be used for your app marketing:

  1. Facebook

There are two ways to promote your app on Facebook. The first way is by adding a fan page. This will allow users to you to find out about your app. The second way is by using Facebook ads to aggressively attract more potential customers.

  1. Twitter

Twitter is a great way to connect and interact with your audience. It is not only simple, but it also allows you to quickly respond to customer's questions and/or complaints. This makes it an ideal way to build trust with your user base.

  1. Google+

Google+ can increase search engine visibility. This results in getting your message out to more people.