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20 Awesome Startup Landing Pages

Posted by Jon Yongfook — 28 Feb 2013

The landing page of your startup is the most visible piece of your whole operation. It's the part that conveys what you do, gets potential users interested - and ultimately converts a visitor into a registered user or paying customer of your startup. It's also something that you'll tweak frequently, especially in the early days of your startup.

Lets look at some fantastic startup landing pages for inspiration!

Emma
Website

Landing Page

Freckle
Website

Landing Page

Postmark
Website

Landing Page

Kelvin
Website

Landing Page

Wunderlist
Website

Landing Page

SquareSpace
Website

Landing Page

Ballpark
Website

Landing Page

Campaign Monitor
Website

Landing Page

Pocket
Website

Landing Page

Floom
Website

Landing Page

Gengo
Website

Landing Page

Streak
Website

Landing Page

Zendesk
Website

Landing Page

Mint
Website
Actually this is the original landing page of Mint when it launched!

Landing Page

Mighty Matcha
Website

Landing Page

Readmill
Website

Landing Page

Lapka
Website (hint: scroll)

Landing Page

dcovery
Website

Landing Page

Ben the Bodyguard
Website (hint: scroll)

Landing Page

Xero
Website
Not strictly a startup, but I love the minimalist landing page!

Landing Page

What makes a good landing page?

The job of a landing page is to convert. For that, you need to give the user enough information and make your offer attractive enough that they feel compelled to register. AIDA is a commonly-used framework for deciding what goes on a landing page.

  • Attention - attract the attention of the customer
  • Interest - raise customer interest by focusing on and demonstrating advantages and benefits
  • Desire - convince customers that they want and desire the product or service and that it will satisfy their needs
  • Action - lead customers towards taking action or purchasing

This is by no means a finite list - there are many other things you can add (or even take away) to make an effective landing page. And judging from the above examples, an amazing design certainly doesn't hurt. Indeed that's entirely another strategy - forgoing the AIDA strategic approach and creating something beautiful to pique the curiousity!